Mysmartmindset's Blog

To Educate & Inform People – People Helping People.

Marketing to get more leads.

Regardless of the purpose of your marketing campaign, it is possible to incorporate the added benefit of lead generation. There are numerous ways to do this but the trick is to find the method that works best with your target audience.

Spread the love – As its name suggests, this method is all about giving so that you can receive. Entice referrals by giving your happy customers samples or coupons to pass on to their friends and acquaintances. By incentivizing people to provide referrals and giving the referred customers something too, you can grow self populating referral system. Referrals are powerful because people trust information or service providers suggested by their friends.

Create missionaries – Use your employees as brand ambassadors. For this method to work, you will need to create extreme employment loyalty so that staff members naturally advocate the brand and recommend it to others. Put this method in place by starting an internal marketing programme in your company that teaches employees about the brand and encourages employee satisfaction. By encouraging employees to convert others into brand users, you essentially grow your sales team without incurring the costs of extra employees or commissions.

Spread the word – Find new and innovative ways of telling others what you do. Depending on your business, this could mean starting your own newsletter, using your children’s networks to reach their teachers and friends parents or even leaving flyers or business cards in coffee shops. Make it a strategic goal to promote your business actively by reaching as many new people as possible.

Systemise – The heart of successful lead nurturing involves putting a system in place that helps you to keep track of you hot leads and measure which of your efforts are returning the best results for the time and effort you have put in.  

The above is excellent strategies to take into consideration with your Newsletter. Information provided by Tamara at www.brandtoweb.com. Thanks.

Regards. Shaun Douglas

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June 21, 2010 Posted by | Online Marketing | Leave a comment